InterContinental Hotels & Resorts, part of IHG Hotels & Resorts, has launched 10 exclusive non-fungible tokens (NFTs) in collaboration with British artist Claire Luxton.
Also entering the metaverse space for the first time, Luxton draws upon the beauty of international travel and the hotel brand’s storied heritage and far-flung destinations to craft the collection. “The brand’s ability to transcend a multitude of cultures is inspiring and the project has let me transform my original work for InterContinental into contemporary digital artworks,” she says. “Each is a memento of the elegance of worldly travel—a theme at the heart of our partnership. Giving guests of IHG Hotels & Resorts a chance to experience art in new ways, the collection will enable people to collect my work digitally for the first time and bring a new wave of art appreciators into the InterContinental fold.”
The third collaboration between InterContinental and Luxton, the new collection features artwork showcasing vibrant and immersive scenes of flora and fauna inspired by the company’s portfolio. Blue and yellow macaws nod to the brand’s first hotel in Belém, Brazil and a panther chameleon references the InterContinental Resorts Mauritius on Balaclava Bay.
“As our ethos of discovery and modern luxury continues to evolve, we are excited to launch this next iteration of our ongoing collaboration with Claire Luxton,” adds Tom Rowntree, IHG vice president global marketing for luxury brands. “Aiming to push boundaries and establish an inspiring new streak of creativity, the exclusive collection will see InterContinental Hotels & Resorts connect with both culture and guests in a contemporary way. This collaboration enables a unique experience that encapsulates the forward-thinking approach of InterContinental Hotels & Resorts.”
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