© Reuters. Animoca Brands’ subsidiary Darewise partners with Skinvaders to launch SWEAR NFT collection in 'Life Beyond' metaverse
Animoca Brands Corporation Ltd subsidiary Darewise Entertainment has partnered with Skinvaders, a digital fashion platform on the metaverse to launch SWEAR, London’s first NFT collection in ‘Life Beyond’ metaverse.
Life Beyond, developed and published by Darewise Entertainment, is an AAA science fiction multiplayer online role-playing game built to give users a unique off-world experience and true digital ownership over their game assets.
The partnership will further elevate SWEAR’s cult status for existing brand fans while bringing a new ‘fashion following’ to the metaverse.
This is a first-of-its-kind collaboration for Life Beyond and Darewise Entertainment expects that there will be many more like it as the metaverse offers a great opportunity for brands to enter this new era of Web3.
“Pivol role in social experience”
Darewise CEO Benjamin Charbit said: “With Life Beyond, our ambition is to create a lush and detailed fictional virtual planet based on cutting-edge technology, world-building and storytelling.
“By working with the most talented creators and brands we love in the real world, like SWEAR, we are building an interesting, authentic and believable alternate reality.
“Skinvaders’ expertise in creating custom in-game elements will also play a pivotal role in this social experience.”
First key partners
The partnership opens the door for Skinvaders to become one of the first key partners to develop digital fashion and more for Life Beyond
Skinvaders CEO Florent Sroka said: “We are proud to power such an iconic brand as SWEAR to take its first steps in virtual worlds.
“Providing Life Beyond with Skinvaders technology for 3D content creation is proof that we are able to work with both Web2 and Web3 game platforms.”
“Breathtaking open metaverse”
Animoca co-founder and executive chairman Yat Siu said: ”Life Beyond will be a breathtaking open metaverse and one of its strengths will be the inclusion of certain fashion and luxury brands that enrich its digital world.
“SWEAR has a rich history of empowering communities and will fit well in Life Beyond, where all citizens are free to be whomever they want. We greatly look forward to adding this and other culturally relevant brands to the rich tapestry of Life Beyond.”
New level of innovation
To maximise such opportunities, Darewise Entertainment is officially launching the Life Beyond Creative Solutions team, a creative agency within the gaming studio, to co-create experiences with brands for and in Life Beyond.
Life Beyond head of partnerships Timothee Semelin said: “Without revealing too much about the upcoming SWEAR NFTs collection, we know the community and the project will bring a new level of innovation to Life Beyond while also bridging digital and physical fashion.
“We foresee a unique in-game functionality for SWEAR NFTs as well as ties to SWEAR fashion products in real life.“
Read more on Proactive Investors AU
Disclaimer