Watch brand Timex, has launched an interactive experience that will have players ready to “Race Against TimeX” in Fortnite.
The challenge has players competing in multiple races against time – in a watch-infused virtual world where watches symbolise empowerment by providing players with additional speed and powers that give them a competitive edge, the company stated in the press release.
The brand had partnered with many popular names to make its one-of-a-kind island a welcoming attraction in the game, offering gamers a chance to connect the virtual world with real life experiences, the company added.
The company stated that the collaboration will be supported with a fully integrated campaign, bridging the virtual world with real life experiences, such as in-game giveaways, partnerships including gamer influencers Parker Locke, Sushi Bae, SypherPK, YouTube Star Ali-A and Gen Z style icon and Fortnite enthusiast Landon Barker.
“For me, time spent playing Fortnite is time well spent because it is one of the ways I can be with my friends without all of the superficial stuff that can get in the way of connection,” said Barker. “I am excited to partner with Timex, I love their watches and Fortnite so for me this was a perfect match.”
Shari Fabiani, senior vice president, brand and creative at Timex Group. “As the official timekeeper of the metaverse, we’re playing with the concept of time and merging analog technology with a digital world within one of the world’s most popular multiplayer online games, Fortnite.”
“Most countries with a thriving online gaming industry follow a ‘Tax on Gross Gaming Revenue (GGR)’ model,” the report said, adding countries where tax is levied on the contest entry amount, there has been a growth in the unauthorised offshore betting and gambling platforms.
