Amazon is launching a “digital assets enterprise” with an NFT initiative this spring, according to a report from Blockworks. The company’s focus will be blockchain-based gaming that rewards players with NFTs, according to one of four anonymous sources close to the situation. The platform will allegedly be run out of Amazon itself vs. Amazon Web Services (AWS), but it still isn’t clear who is leading the charge in terms of personnel.
This news comes on the heels of AWS’ recent partnership with Ava Labs, the company behind the Avalanche blockchain.
This story is developing and will be updated.