Trace Network Labs launches global fashion metaverse ‘PARIZ’

Trace Network Labs – a global metaverse tech brand – has launched PARIZ that’s a fully functional and next-generation fashion and lifestyle metaverse that connects the real and virtual worlds.

PARIZ is built with an adoption-centric focus to spearhead the shift of e-commerce into the metaverse, as said by Trace Network, and it aims to bring life-like experiences that will enable shopping, entertainment, and commerce in the metaverse.

The newly launched metaverse will comprise virtual spaces that will cater to fashion brands, business, influencers, artists, designers, event organisers, and users in general. The metaverse is developed with a mix of state-of-the-art, open, and proprietary technologies, including immersive 3D and VR tech.

One of the virtual spaces in PARIZ to vouch for is the Shopping District where global fashion brands can showcase and sell their latest digital fashion-wear collections, whereas another space is Events where brands, influencers, artists, and designers can organise events such as fashion shows, fireside chats, panel discussions, and more.

The Lounge is a personalised experience zone that serves as an alternative to physical meetings in clubs or conference rooms, as well as video conferencing tools like GMeet or Zoom. Last but not least is the Social District that’s a dedicated social space in PARIZ where users can watch a movie, experience a red-carpet moment, attend a music concert, and more.

According to the company, an exclusive launch of Brand Stores in the metaverse is being showcased in PARIZ that will provide immersive, interactive shopping experiences in a virtual setup with an element of e-commerce as well. This will enable the concept of ‘buy in the metaverse, deliver at home,’ which will complete online commerce’s discovery-to-delivery cycle in the metaverse.

“With PARIZ metaverse, we are building one single destination for younger audiences to engage with and experience fashion in virtual gamified worlds, or the PARIZ metaverse. Apart from fashion and lifestyle shopping, the metaverse will also include spaces for events, social districts, and a 24×7 lounge for community interactions. With these spaces, PARIZ will encourage brands, influencers, projects, artists, users, and more to host their own cultural events and lounges,” commented Lokesh Rao, Co-founder and CEO, Trace Network Labs.

It’s worth noting here that the launch of Trace Network’s PARIZ coincides with the grand launch of 4 brand stores from Madame, Da Milano Italia, Zivame, and Aditya Birla’s Style Up. Created in partnership with Trace, these brands are opening their virtual stores for business from today.

Each metaverse store of the above brands has been carefully designed, creating an atmosphere of luxury and convenience. The brands’ customers can enjoy the latest collections and products from the metaverse stores, as well as access exclusive offers, promotions, and events that can be conducted in the metaverse.

“Thrilled to partner with Trace Network to launch our brand store in PARIZ. As a premiere Indian luxury womenswear brand, we are committed to catering to women with different styles and personas, and in the metaverse is aimed at providing a glamorous shopping experience to online GenZ shoppers,” mentioned Akhil Jain, CEO at Jain Amar, the parent company of India’s leading women’s western wear fashion brand MADAME.

“As India’s leading intimate wear brand for women, we are committed to empowering women and promoting body positivity, and we believe that the PARIZ metaverse is the perfect platform to bring our brand values to life in a new realm,” said Richa Kar, founder, Zivame, adding, “Excited to launch our own brand store in PARIZ, as we aim to cater to diverse personas and styles, especially Gen Z online women shoppers.”

“As a brand that epitomises innovation, modernity, and luxury, we are excited to take our commitment to Italian design and craftsmanship to the virtual world. Our brand store in PARIZ metaverse will provide our customers, especially Gen Z audiences with a truly immersive and seamless shopping experience,” said Shivaani D Mallik, Marketing Director, Da Milano Italia.