Digital Metaverse Sportswear : Adidas x Rush X

The Adidas Spring/Summer 2024 collection was the inspiration for the digital apparel and accessories that can now be found on Roblox thanks to the Adidas x Rush X collaboration. The sportswear brand teamed up with Roblox creator Rush Bogin (Rush X) to create a series of products that will be available in limited quantities. After the initial release of 10,000 units, the Adidas x Rush X packs can be purchased for anywhere from 85 to 500 Robux. In the metaverse, players can outfit their avatars with designs like the Adidas Oversized Trefoil Cross-Body Bag, the Trefoil Crown with Halo or Black Hair with Beanie Headphones.

Fans can keep an eye out for several Adidas pop-ups in Roblox, as well as more drops to come from the Adidas x Rush X collaboration throughout December.