How a Perfume DAO Crafted a ‘Scent of the Metaverse’
How a Perfume DAO Crafted a ‘Scent of the Metaverse’
How a Perfume DAO Crafted a ‘Scent of the Metaverse’
Rook Perfumes founder Nadeem Crowe and Melissa Gilmour of Web3 creative agency Lily & Piper join Stephen Graves to talk about how they created a fragrance with a DAO and brought it to the shelves of London department store Harvey Nichols.
© Copyright 2025 BrazenCrypto
Bitcoin(BTC)$72,737.00-5.07%
Ethereum(ETH)$2,158.42-5.16%
Tether(USDT)$1.00-0.08%
BNB(BNB)$698.33-8.26%
XRP(XRP)$1.49-6.82%
USDC(USDC)$1.000.00%
Solana(SOL)$92.33-7.00%
TRON(TRX)$0.282464-1.46%
Lido Staked Ether(STETH)$2,258.36-3.77%
Dogecoin(DOGE)$0.104235-3.12%
Figure Heloc(FIGR_HELOC)$1.00-3.23%
WhiteBIT Coin(WBT)$52.525.64%
Bitcoin Cash(BCH)$539.010.75%
Cardano(ADA)$0.288257-3.17%
Wrapped stETH(WSTETH)$2,767.96-3.57%
USDS(USDS)$1.000.00%
Wrapped Bitcoin(WBTC)$76,177.00-3.26%
Binance Bridged USDT (BNB Smart Chain)(BSC-USD)$1.00-0.04%
Hyperliquid(HYPE)$34.773.53%
Wrapped Beacon ETH(WBETH)$2,455.89-4.07%
LEO Token(LEO)$8.870.29%
Wrapped eETH(WEETH)$2,459.71-3.59%
Monero(XMR)$380.37-1.29%
Canton(CC)$0.177062-1.31%
Chainlink(LINK)$9.30-3.47%
Ethena USDe(USDE)$1.00-0.07%
Coinbase Wrapped BTC(CBBTC)$76,390.00-3.17%
Stellar(XLM)$0.170600-3.81%
USD1(USD1)$1.00-0.06%
WETH(WETH)$2,258.88-3.99%
Litecoin(LTC)$59.17-1.86%
sUSDS(SUSDS)$1.09-0.04%
USDT0(USDT0)$1.00-0.12%
Avalanche(AVAX)$9.80-2.79%
Dai(DAI)$1.00-0.16%
Sui(SUI)$1.09-3.81%
Zcash(ZEC)$252.44-9.70%
Shiba Inu(SHIB)$0.000007-2.05%
Hedera(HBAR)$0.089217-2.55%
Ethena Staked USDe(SUSDE)$1.220.05%
World Liberty Financial(WLFI)$0.133451-1.83%
PayPal USD(PYUSD)$1.000.04%
Tether Gold(XAUT)$4,948.56-1.30%
Toncoin(TON)$1.39-1.07%
Cronos(CRO)$0.081869-1.48%
Rain(RAIN)$0.0093682.27%
MemeCore(M)$1.49-0.14%
Polkadot(DOT)$1.47-3.22%
Uniswap(UNI)$3.82-2.77%
Mantle(MNT)$0.70-2.67%