Cirque du Soleil Collaborates With The Sandbox to Bring Its Signature Spectacle Into the Metaverse | National Business

LOS ANGELES–(BUSINESS WIRE)–Jun 25, 2025–

Today, The Sandbox, the leading social gaming and metaverse platform and a subsidiary of Animoca Brands, announced a strategic collaboration with Cirque du Soleil Entertainment Group to reimagine the brand’s legendary performances in two new interactive games. The collaboration will see Cirque du Soleil headline the upcoming Alpha Season 6 in The Sandbox, transporting players into imaginative worlds inspired by its theatrical legacy.


This page requires Javascript.

Javascript is required for you to be able to read premium content. Please enable it in your browser settings.

kAm%9:D AC6DD C6=62D6 762EFC6D >F=E:>65:2] ‘:6H E96 7F== C6=62D6 96C6i k2 9C67lQ9EEADi^^HHH]3FD:?6DDH:C6]4@>^?6HD^9@>6^a_ad_eadeg`che^6?^Q C6=lQ?@7@==@HQm9EEADi^^HHH]3FD:?6DDH:C6]4@>^?6HD^9@>6^a_ad_eadeg`che^6?^k^2mk^Am

kAm%96 $2?53@I[ E96 =625:?8 D@4:2= 82>:?8 2?5 >6E2G6CD6 A=2E7@C> 2?5 2 DF3D:5:2CJ @7 p?:>@42 qC2?5D[ 2??@F?465 2 DEC2E68:4 4@==23@C2E:@? H:E9 r:CBF6 5F $@=6:= t?E6CE2:?>6?E vC@FA E@ C6:>28:?6 E96 3C2?5’D =686?52CJ A6C7@C>2?46D 😕 EH@ ?6H :?E6C24E:G6 82>6D]k^Am


kAmpD A2CE @7 E9:D 4@==23@C2E:@?[ A=2J6CD H:== DE6A :?E@ :?E6C24E:G6 82>6D[ @H? 2D “tIA6C:6?46D[” 32D65 @? EH@ @7 k6>mr:CBF6 5F $@=6:=’k^6>m D 46=63C2E65 D9@HD[ k6>m{FK:2k^6>m 2?5 2 D64@?5 D9@H J6E E@ 36 C6G62=65] #67=64E:?8 E96 8C2?56FC[ G:3C2?4J[ 2?5 6>@E:@? @7 2 =:G6 r:CBF6 A6C7@C>2?46[ E96D6 6IA6C:6?46D H:== 3=6?5 ?2CC2E:G6 2?5 DA64E24=6 😕 H2JD @?=J A@DD:3=6 E9C@F89 %96 $2?53@I’D F?:BF6 >6E2G6CD6 82>6A=2J] %96 4@==23@C2E:@? H:== 2=D@ :?EC@5F46 2 D6C:6D @7 =:>:E6565:E:@? E96>65 5:8:E2= 4@==64E:3=6D 2?5 2G2E2CD E92E 42? 36 FD65 :?82>6 E9C@F89@FE k6>m%96 $2?53@Ik^6>m]k^Am

kAm“(6’G6 6IA=@C65 5:8:E2= DE@CJE6==:?8 367@C6[ 3FE E9:D 4@==23@C2E:@? H:E9 %96 $2?53@I @A6?D FA ?6H 4C62E:G6 2G6?F6D[” D2:5 }@29 {6>:6FI q6C?:6C[ ‘:46 !C6D:56?E[ s:8:E2= 2?5 rFDE@>6C tIA6C:6?46[ r:CBF6 5F $@=6:=] “xE 6?23=6D FD E@ 3C:?8 E96 2H6 2?5 2CE:DECJ @7 @FC A6C7@C>2?46D :?E@ :>>6CD:G6 G:CEF2= DA246D[ 7@DE6C:?8 6>@E:@?2= 4@??64E:@?D H:E9 3@E9 =@?8E:>6 72?D 2?5 ?6H 2F5:6?46D 😕 2 7@C>2E E92E’D :?E6C24E:G6[ D@4:2=[ 2?5 A=2J7F=] xE’D 2== A2CE @7 @FC 2>3:E:@? E@ 3C:?8 r:CBF6 5F $@=6:= :?E@ 72?D’ =:G6D 7C@> D9@HE:>6 E@ 2== E96 E:>6[ H:E9 4FDE@>6C 6IA6C:6?46 2E E96 4@C6]”k^Am

kAmx? 255:E:@? E@ E96 6IA6C:6?46D[ k6>m%96 $2?53@Ik^6>m H:== 36 C6=62D:?8 k6>mr:CBF6 5F $@=6:=k^6>m 3C2?565 2DD6ED 7@C :ED 4C62E@C 4@>>F?:EJ E@ FE:=:K6 😕 3F:=5:?8 E96:C @H? FD6C86?6C2E65 4@?E6?E[ F?=@4<:?8 ?6H 4C62E:G6 A@DD:3:=:E:6D 7@C 6IA6C:6?46D 56D:8?65 3J 6?5FD6CD :?DA:C65 3J E96 2CE:DECJ 2?5 6?6C8J @7 r:CBF6]k^Am

kAm“r:CBF6 5F $@=6:= 92D 4@?DE2?E=J C6567:?65 =:G6 6?E6CE2:?>6?E E9C@F89 :>28:?2E:@? 2?5 6>@E:@?[ 2?5 H6’C6 E9C:==65 E@ H6=4@>6 E96> :?E@ %96 $2?53@I E@ 3C:?8 E92E DA:C:E :?E@ E96 >6E2G6CD6[” D2:5 pCE9FC |25C:5[ rt~ 2?5 r@u@F?56C @7 %96 $2?53@I] “%9:D 4@==23@C2E:@? 2==@HD FD E@ 6IA=@C6 ?6H 7@C>D @7 :>>6CD:G6 DE@CJE6==:?8 E@ 56=:G6C E96 E9C:== @7 =:G6 DA64E24=6 😕 2? :?E6C24E:G6 7@C>2E[ ECF6 E@ E96 6?6C8J @7 2 E962E6C 6IA6C:6?46]”k^Am

Copyright Business Wire 2025.