Fremantle’s Original Productions is working with Stuff.io on the digital release of How the World Went Ape$h!t, about the rise and fall of the world of NFTs.
Premiering exclusively on the Stuff.io marketplace later this month, the release marks Fremantle’s first major U.S. premiere being offered as a downloadable digital film that consumers can own and trade.
The film from Original Productions and Mindshow hails from director Sharon Bordas and producer Jeff Hasler, in association with AKSinger Media and Full Mint Films. It aims to tell the story of NFTs from the point of view of the NFTs themselves.
“We’re always looking to grow our business and explore completely new ways of doing things,” said Jeff Hasler, president of Original Productions. “This approach to getting our film out into the world is unlike anything we’ve done before. We’re excited to connect directly with our fans and give them actual ownership of the stories they love through this innovative technology from our partners at Stuff.io.”
Stuff.io transforms digital videos into assets that can be traded. “Fans have been renting their entertainment for years without realizing it,” said Joshua Stone, CEO of Stuff.io. “With How the World Went Ape$h!t, we’re delivering the original promise of Web3, with buyers truly owning what they purchase, while supporting the creativity behind the project. That’s a revolution we’re proud to lead.”
