Published on
August 7, 2025 |
By: TTW News Desk
As a trailblazer in the digital space, AirAsia is once again breaking new ground with the launch of AirAsia World on Roblox. This thrilling metaverse experience marries interactive gaming with cultural exploration, providing players with an immersive virtual experience that is both informative and fun.
Embark on a Fun and Rewarding Virtual Expedition through ASEAN
AirAsia World opens the door to a world of virtual adventure, inviting players to explore the rich and diverse ASEAN region. The platform is built around two core themes: ASEAN Exploration and Rewarding Experiences, bringing the beauty and cultural richness of Southeast Asia to life in a fun and interactive way. It provides players with the chance to explore this captivating region from the comfort of their homes, blending the thrill of gaming with the joys of cultural learning.
- ASEAN Exploration
In the ASEAN Exploration phase, players dive into a colorful and vibrant digital world, filled with cultural landmarks and diverse environments representing the wide-ranging cultures of Southeast Asia. Whether it’s the lively streets of Singapore, the iconic temples of Thailand, or the stunning beaches of the Philippines, players can explore these destinations virtually before they experience them firsthand. It’s a perfect introduction for any traveler wishing to learn about the region’s culture and landscapes. - Rewarding Experiences
AirAsia World doesn’t just stop at exploration — it also offers exciting Rewarding Experiences. Through mini-games, journal entries, and seasonal content, players have the opportunity to unlock a variety of incentives and rewards. As players progress in their virtual journey, they can collect items, complete challenges, and participate in time-limited events, always finding something new and rewarding around every corner.
A Collaborative Venture to Shape the Digital Future
The launch of AirAsia World marks another milestone in AirAsia’s journey into the entertainment and gaming sectors. Following the success of the AirAsia Buds Adventures YouTube series and the third installment of the RedGames Jam game development challenge, this new venture further establishes AirAsia as a leader in innovative digital experiences.
The metaverse experience has been made possible through a collaboration between AirAsia Brand Co. (ABC), Objekk, and Lumiworks Sdn Bhd, supported by the Malaysia Digital Economy Corporation (MDEC). With the help of an IP 360 Metaverse Grant, the initiative fosters creativity and innovation in digital content creation, providing opportunities for Malaysian studios and creators to shine in the world of creative technology.
Explore the Digital World with Roblox
Roblox, a free-to-play online platform, allows users to explore a wide range of genres through millions of user-generated games, known as “experiences.” As one of the world’s most popular gaming platforms, Roblox provides players with endless opportunities for exploration, creativity, and social interaction. AirAsia World on Roblox takes this experience to the next level, offering an exciting new destination for gamers. Simply search for AirAsia World and begin your adventure in the metaverse today!
AirAsia World Maps: Two Immersive Mini-Maps
To enhance the adventure, AirAsia World introduces two mini-maps that players can enjoy:
- AirAsia Central
This vibrant hub serves as the heart of AirAsia World. It’s packed with mini-games and user-generated content that will keep players entertained for hours. For those who enjoy friendly competition, the AirAsia Ride Grand Prix invites players to race their friends in go-karts on a thrilling, never-before-seen track. Additionally, the AirAsia Pilot Academy gives players the chance to experience the thrill of flying an aircraft. By dodging obstacles and collecting coins, players can test their flying skills and aim for the highest score. - ASEAN Island
For a more laid-back experience, ASEAN Island allows players to take a virtual tour of the ASEAN region. From pristine beaches to lush jungles, players can virtually visit different ASEAN countries, immersing themselves in the culture and scenery of each destination. To make the experience even more authentic, players can feed their avatars a selection of Santan meals, just like the ones available onboard AirAsia flights, bringing a taste of Southeast Asia right to the metaverse.
AirAsia Brand Co.
AirAsia Brand Co. (ABC) is responsible for managing AirAsia’s intellectual property. ABC focuses on developing and protecting the AirAsia brand through licensing, trademark enforcement, and brand identity initiatives. In addition to managing the airline’s traditional branding, ABC is also heavily invested in expanding AirAsia’s presence in the digital and metaverse spaces.
With the launch of AirAsia World on Roblox, the airline is making bold strides into the metaverse, providing gamers with a one-of-a-kind digital experience while showcasing the diverse cultures of ASEAN. Whether you’re looking to engage in competitive mini-games, embark on an educational adventure, or explore new destinations, AirAsia World offers a virtual world brimming with excitement. Start your adventure today by searching for AirAsia World on Roblox and experience the future of digital exploration!
