From a hit mobile game with real-world prizes to ambitious ventures in crypto and the metaverse, Michael Prozer is building a new kind of digital economy.
In the fast-evolving world of digital entertainment, few entrepreneurs are making moves as bold as Michael Prozer. The Florida-based CEO of PlaySphere Studios first caught attention with Runner Runner, a mobile game that lets players win cash, prizes, and gift cards. Now, he’s aiming even higher—with projects spanning cryptocurrency, artificial intelligence, and the metaverse.
At first glance, Runner Runner looks like a standard infinite runner. But beneath the surface lies an entirely different business model: players trade in-game coins for real-world rewards and compete for high-stakes prizes. The game’s viral growth—176 countries in under a year—speaks to the demand for entertainment that delivers real value.
“The lines between play, work, and commerce are blurring,” Prozer explains. “We’re creating environments where users don’t just consume—they participate in an economy.”
That vision extends far beyond mobile gaming. Prozer and PlaySphere Studios hold the exclusive 10-year rights to develop and operate the Alpha City Metaverse Casino and Sportsbook, a next-generation digital destination designed as an adult playground rather than the cartoonish virtual worlds that dominate the metaverse today.
Built on Unreal Engine 5, Alpha City delivers a hyper-realistic, cinematic experience where users can step into virtual casino floors, sports betting lounges, and entertainment venues that look and feel closer to Las Vegas than a video game. The emphasis is on immersion, sophistication, and mature experiences—positioning Alpha City as the metaverse for adults who want more than avatars in fantasy landscapes.
At the heart of the ecosystem is $AMETA, Alpha City’s native token, which powers the casino and sportsbook economy. Users can wager, win, and trade seamlessly within the platform, with $AMETA serving as the currency that ties together gaming, betting, and digital ownership. Unlike projects that rely on gimmicky mechanics or speculative hype, Alpha City’s structure is designed to create stability, liquidity, and long-term value.
Industry experts suggest this strategy places Alpha City on the leading edge of digital economies. “Alpha City isn’t a cartoon world—it’s a high-end entertainment district built with cutting-edge gaming technology and its own functioning economy,” says one analyst. “By anchoring it with a dedicated token, the ecosystem can scale in a way few other metaverse projects have achieved.”
Of course, challenges remain—navigating regulation, securing adoption, and merging real-world wagering models with blockchain infrastructure. Yet Prozer’s track record with Runner Runner shows his ability to bring bold concepts to market and build communities around them.
“We’re not building another gimmicky metaverse casino experience,” Prozer explains. “We’re creating an immersive, high-energy environment where people can play, bet, and interact using a currency that ties it all together.”
If successful, Alpha City could become one of the defining projects of the next decade—a metaverse casino and sportsbook that merges the thrill of Las Vegas with the power of digital economies.
