Tether, the world’s most popular stablecoin issuer, acquired a $150 million stake in Gold.com (GOLD), deepening its push into the gold market at a time when the yellow metal is gaining traction with investors seeking stability in volatile times. Thus, establishing a long-term collaboration to expand access to gold across digital and traditional distribution channels. For Tether, this investment means developing a disciplined, long-term strategy focused on building durable infrastructure and delivering real-world utility.
XAUT Leads the Market as Gold Price Surges
The announcement comes amid the renewed momentum in global gold markets, with prices surpassing $5,000 per ounce recently. This reinforces gold’s role as a store of value amid heightened macroeconomic and geopolitical considerations. The gold-backed stablecoin market has tripled over the past year to $5.5 billion, with XAUT holding over 60% market share now and $2.4 billion in circulation, overtaking PAXG from the top spot in the category.
As part of the investment, Tether has acquired approximately 12% of Gold.com, a platform that enables access to both physical and tokenized gold. On behalf of the partnership, Tether will integrate XAUT, its gold-backed token, into Gold.com’s infrastructure and support broader collaboration on global distribution. The companies are also exploring options that enable customers to purchase physical gold using digital currencies such as USDT, the world’s largest stablecoin, and USAT, the newly launched, federally regulated, and dollar-backed stablecoin. Greg Roberts, the CEO of Gold.com, validated the company’s strategy to lead in the physical and digital bullion markets. He also added that the capital will be helpful to strengthen the company’s offerings and aid future innovation.
Kristee, an X handle, posted that merging both old money and new tech gives on-chain exposure to gold while also using the infrastructure that powers active DeFi trading today.
In short, with these, you can decide how much gold exposure you want without holding physical gold and without leaving DeFi.
Tether: A Shield Against Uncertainty
The tokenized gold market has expanded rapidly in recent months, growing the market value from $1.3 billion to more than $5.5 billion. Tether’s XAUT token dominates this space; it accounts for over 60% of the tokenized gold market. Each of the XAUT tokens is backed by one-to-one physical gold stored in Swiss vaults. Tether approximately holds 140 tons of gold directly; this gold is worth over $23.3 billion when disclosed in January. In short, the company views gold as a long-term hedge against volatility.
Paolo Ardoino, the CEO of Tether, said that gold has played a central role in preserving the market value for centuries during times of monetary stress and geopolitical uncertainty. He also added that this exposure to gold acts as a shield for users in an increasingly unstable world. As the global economic conditions continue to evolve, Tether remains focused on expanding its practical tools for helping users protect value and maintain financial flexibility. Hence, the partnership with Gold.com further represents another step in connecting digital asset infrastructure with trusted, real-world assets at a global scale.
