Erling Haaland doesn’t do things at a normal pace. The Norwegian striker has now scored 59 goals in just 52 international appearances, making him Norway’s all-time leading scorer with a ratio that looks like a typo.
World Cup heroics meet blockchain hype
Haaland’s historic run hit a new peak at the 2026 FIFA World Cup. He scored twice in Norway’s opening match against Iraq, a commanding 4-1 victory that announced Norway as a serious tournament contender.
Within hours of that performance, the secondary market for his digital collectibles lit up. Individual Sorare NFTs featuring Haaland have sold for upwards of 265 ETH at auction, translating to roughly $600,000 to $750,000.
Sorare, for the uninitiated, is an Ethereum-based fantasy football platform where players collect and trade digital cards tied to real athletes.
Haaland’s Sorare cards have historically surpassed sales records set by globally celebrated players, including Cristiano Ronaldo.
Meme tokens, because of course
A Solana-based token called HAALAND has appeared with a market capitalization under $20,000 and trading volume that can charitably be described as negligible. There’s no formal connection to Haaland himself, no utility beyond speculation, and no indication that the token has any staying power whatsoever.
No major DeFi platforms or established tokens are tied to Haaland’s World Cup performances. The blockchain activity here is concentrated almost entirely in the NFT collectibles space, specifically Sorare.
