Macy’s, the US retail giant, plans to take its Thanksgiving Day celebrations to the next level. Macy’s is celebrating the 96th year of its annual parade and launching its first-ever NFT based on its famous parade balloon. The virtual parade features NFTs from five projects: Boss Beauties, Cool Cats, gmoney, SupDucks, and VeeFriends. Macy’s Web3 experience will launch on November 24 on the OnCyber platform and will be accessible across desktop and mobile platforms. Last year, Macy’s released a Genesis collection for the parade. Each of the NFTs released at the time was inspired by Macy’s parade balloons that debuted years ago.
“As we count down to the 96th Macy’s Parade, we’re excited to once again bring this spectacle to the web3 virtual landscape with a fun experience that empowers our fans, collectors, and our highly engaged Discord community,” said Will Coss, executive producer of Macy’s Thanksgiving Day Parade.
The retail giant now wants people to vote for their favorite NFT makers who would help one of them transform one of their designs into a high-flying balloon during Macy’s Thanksgiving Day parade in 2023.
The money raised from the sale of these NFTs will be used to raise money for the Big Brothers Big Sisters of America non-profit organization.
The virtual parade experience will be open to metaverse visitors until December 4.
“The first 100,000 fans to vote will receive a free Macy’s digital collectible. No purchase or claim to an NFT collectible is required to vote. Minting a virtual gallery pass costs $50 (approximately Rs. 4,090), with 100 percent of the purchase price benefiting Big Brothers Big Sisters of America (BBBSA). By using NFT technology in this way, Macy’s is helping create a better future for young people,” said Macy’s official blog.
The initiative was launched in collaboration with agencies Media.Monks and Transparent House.
In recent times, the NFT collections of various brands have brought in millions of dollars.
A total of $260 million (approximately Rs. 2,074 crore) has been collectively bagged by high-end luxury brands such as Nike, Gucci, Dolce & Gabbana with the sale of their NFT pieces, a report from Dune Analytics claimed in August.