Issued on:
In a big gamble for the world’s most valuable company, Apple is widely expected to launch its first major new product in almost a decade at its annual developers’ conference next week: a virtual reality headset.
With Meta unveiling its “Quest 3” headset on Thursday, it would appear the so-called “metaverse” is alive and kicking.
But on this week’s Tech 24, we talk about three things that could imply Apple is wading into a graveyard rather than a fight.
Its headset is reported to cost six times more that the “Quest 3”. Enthusiasm for staying inside with something strapped on your head has plummeted since the pandemic. And nobody has convincingly identified a “killer app” for VR headsets, that is to say, a reason for masses of people to feel they need one.