Wow Bao Hot Buns Club rewards programme hits the metaverse — Retail Technology Innovation Hub

Retail Technology Innovation of the Week is a new series brought to you by RTIH and sponsored by 3D Cloud by Marxent, highlighting stand out deployments, launches, and initiatives by retailers and tech suppliers.

Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, in the run up to the publication of the 2024 report in April.

So far, we’ve flagged up sterling work being done by Ocado Retail, Decathlon, Lacoste, Downtown Spirits, TalkShopLive, Huck’s, Rovertown, Wing, Nobody’s Child, IKI, Pixevia, Walmart, A.L.C., Archive, Therabody, Outform, Kingfisher, PMC, Żabka Polska, Boots UK, Ocula Technologies, Grace O’Malley Irish Whiskey, Metacask, Ikea, Carrefour Belgium, HMV, Worldpay from FIS, and FreedomPay, Matalan, and McDonald’s.