The Malaysia Digital Economy Corporation Bhd (MDEC), in collaboration with CelcomDigi Bhd, has launched IMMERSE KL x CelcomDigi, a flagship event spotlighting immersive technology and creative content innovation.
Set for 2025, the event marks a shift from the Malaysia Digital Content Festival (MYDCF) to a dedicated platform for immersive solutions including extended reality (XR), virtual production, gamification, immersive storytelling and Web3. It is expected to gather over 300 participants and 120 companies from Malaysia and across the region.
As official partner, CelcomDigi will demonstrate the real-world potential of XR and 5G applications across sectors such as:
- Education: XR-powered immersive learning under the “Metaversity™” concept
- Industry: Industrial Metaverse for simulation, training and remote support
- Healthcare: XR-based 3D DICOM visualisation for medical use
According to MDEC Chief Executive Officer Anuar Fariz Fadzil, the event aims to “position Malaysia as a leader in the immersive tech landscape,” while CelcomDigi’s Chief Innovation Officer T. Kugan described the initiative as a platform to “spark innovation, collaboration, and new possibilities” for the country’s digital future.
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