World Liberty Financial, a decentralized finance (DeFi) platform linked to the family of former U.S. President Donald Trump, has announced the official launch of its native token, WLFI, on the Ethereum mainnet. The token is scheduled to go live on September 1, 2025, with 20% of its total supply becoming claimable for early investors. The remaining 80% will be subject to a community governance vote on the unlock schedule, reflecting the platform’s commitment to decentralized decision-making. The total supply of WLFI is capped at 100 billion tokens, and the platform has reportedly raised at least $590 million across eight funding rounds [4].
WLFI is entering open circulation following a July governance vote approved by token holders, marking a significant shift from its original governance-only structure. The token generation event (TGE) is scheduled for September 1, and spot trading is set to begin at 12:00 PM UTC. Prior to the TGE, the token is already trading on Whales Market at a high of $0.42, significantly above its presale price range of $0.015 to $0.05 [4]. The project’s fully diluted valuation has reached an estimated $123 billion based on over-the-counter trading data [4].
World Liberty Financial’s broader strategy includes a $1.5 billion crypto-treasury initiative designed to stabilize the token’s value. The firm is injecting substantial capital into ALT5 Sigma, a decentralized finance incubator that recently added Eric Trump to its board [4]. This development has drawn political attention and prompted regulatory scrutiny, particularly given the platform’s association with the Trump family and the involvement of high-profile figures in its fundraising efforts.
The token is expected to launch on Binance with perpetual futures available, further expanding its trading exposure [4]. Donald Trump Jr., a key supporter of the initiative, has highlighted the family’s belief in digital assets as a transformative force in finance [4]. The project has also attracted early-stage investment, with presale rounds raising over $2.26 billion in total, according to some reports [5].
The launch of WLFI aligns with a broader surge in DeFi adoption and evolving regulatory landscapes in the cryptocurrency sector. By leveraging Ethereum’s blockchain, World Liberty Financial aims to foster innovation in decentralized financial services while maintaining a governance model that emphasizes transparency and community participation [4]. The platform plans to use proceeds from token sales to expand its ecosystem, develop new financial products, and improve security infrastructure [4].
As the September 1 launch date approaches, investors and market observers remain attentive to how WLFI performs during its initial trading period. The combination of high-profile backing, significant capital inflows, and a decentralized governance structure positions the token as a potentially significant entrant in the DeFi space. However, its long-term success will depend on broader market dynamics, regulatory responses, and the platform’s ability to deliver on its stated objectives [5].
[1] https://finance.yahoo.com/news/trump-related-defi-platform-world-173044552.html
[2] https://www.mexc.com/news/trump-related-defi-platform-world-liberty-financial-debuts-wlfi-token-on-ethereum-mainnet/72369
[3] https://www.ainvest.com/news/ethereum-news-today-trump-linked-wlfi-token-debuts-ethereum-defi-surge-regulatory-shifts-2508/
[4] https://thedefiant.io/news/blockchains/trumps-world-liberty-financial-sets-sept-1-launch-wlfi-token-unlock-60471ca6
[5] https://www.ainvest.com/news/ethereum-news-today-world-liberty-financial-wlfi-token-launches-ethereum-mainnet-2-26b-presale-2508/
[6] https://thedefiant.io/news/markets/world-liberty-finance-sets-sept-1-wlfi-token-debut-after-us-22-6-b-raise-6f1d3f1e
