NFT

RTFKT is pronounced “Artifact.” It was purchased under former CEO John Donahoe to expand Nike’s digital and direct-to-consumer offerings. The company gained attention for producing RTFKT NFTs, digital collectibles tied to virtual sneakers. Nike Sells […]

NFT Market NFT Market Overview NFT Market Size Is Projected To Reach USD 908.19 Billion By 2035, Growing at a CAGR of 27.60% During 2025-2035. This rapid expansion reflects the increasing adoption of non-fungible tokens […]

Nike (NKE) has confirmed that it sold its digital product subsidiary RTFKT in December last year, marking a strategic retreat from the NFT space. The company stated that the sale represents an adjustment toward a […]

With most of the non-fungible token (NFT) market retreating, Nike just quietly got rid of their RTFKT digital shoe brand. Set up during the NFT boom back in 2021, Nike sold the RTFKT business in […]