Bitcoin and crypto prices have been hit by a massive sell-off this week, with the bitcoin price plunging to levels not seen since before president Donald Trump retook the White House (alongside fresh fears of U.S. dollar collapse).
Sign up now for CryptoCodex—A free crypto newsletter that will get you ahead of the market
The bitcoin price, down more than 50% from its October 2025 peak of $126,000 per bitcoin, has led to billionaire Mark Cuban suddenly flipping on crypto as $2 trillion is wiped from the combined market.
Now, as JPMorgan chief executive Jamie Dimon issues a stark crypto warning, bitcoin traders are braced for Strategy founder Michael Saylor to reveal whether he sold more of the company’s $52 billion worth of bitcoin—or bought back.
Sign up now for the free CryptoCodex—A daily five-minute newsletter for traders, investors and the crypto-curious that will get you up to date and keep you ahead of the bitcoin price and crypto market swings
Strategy founder Michael Saylor has put bitcoin on the brink of a massive price crash.
Getty Images
“This selloff appears to be driven less by a breakdown in bitcoin’s long-term fundamentals and more by a short-term confidence shock around Saylor and Strategy selling,” Matt Mena, senior crypto research strategist at crypto asset manager 21shares, said in emailed comments.
“If $60,000 fails to hold, bitcoin will likely revisit the $55,0000 support level.”
This week, Strategy, the bitcoin acquisition company led by Saylor, followed through with a promise to sell some bitcoin, offloading 32 bitcoin worth $2.5 million in what Saylor claimed is part of a plan to make the company’s controversial, high-paying, monthly dividend stretch shares “the best credit instrument in the world.”
This is the first time Strategy has sold bitcoin since December 2022, when it sold around 700 bitcoin to harvest tax losses that could offset future gains, buying 800 bitcoin just a few days later.
“Because Strategy recently sold 32 bitcoin, contrary to the ‘never sell’ mantra of the company, it’s creating uncertainty even if the scale of the sale was modest,” Richard Green, Head of Institutional at RootstockLabs, said in emailed comments.
Strategy raised the possibility of selling some bitcoin last month to meet dividend payment commitments and reassure the market that there were buyers if the company ever needed to sell bitcoin in the future.
“We will probably sell some bitcoin to pay a dividend just to inoculate the market and send the message that we did it,” Saylor said in May during the company’s first quarter earnings call, adding the company planned to “buy bitcoin with credit … let it appreciate, and then … sell bitcoin to pay the dividend.”
All eyes are now on Strategy founder Michael Saylor’s X account for his usual Sunday teaser that could reveal if, and to what extent, the company has bought back the bitcoin it sold in May, recreating its 2022 bitcoin sale game plan.
Sign up now for CryptoCodex—A free crypto newsletter that will get you ahead of the market
The bitcoin price has dropped sharply, fueling fears a massive bitcoin price crash could be about to hit the crypto market.
Forbes Digital Assets
However, some are expecting Saylor to announce Strategy sold more bitcoin, framing it as the only option to save bitcoin and the company.
“Only one scenario saves bitcoin and Strategy in the short-term,” Jeff Dorman, the chief investment officer of bitcoin and crypto investment company Arca, posted to X.
“Saylor has to come out and say, ‘I sold $4 billion of Strategy [stock] and bitcoin,’” giving the company over two years of runway before needing to raise money for dividends again.
“If he does that, the market rips, and might even rip 20% to 30%,” Dorman wrote. “It once again makes Strategy uninteresting for years, but that’s a good thing. And while capital markets might be closed to Strategy for awhile, it at least buys a ton of time, and in that time who knows what other catalysts might pop up.”
Dorman fears that, “if he doesn’t, and he continues to just wait it out … this selling won’t stop.”
