Explain in detail your recent collaboration with
MAGGI is a leader in the culinary industry and has been known for innovation and experimentation in India for over four decades. And now, the brand is taking its love for food and technology to the next level by partnering with OneRare and venturing into the world of blockchain technology.
In today’s digital age, where brands need to connect with their audience through digital transformation, MAGGI’s foray into the Foodverse demonstrates its commitment to constantly adapting to changing times while remaining true to its core values.
What all innovations can one expect to see through this collaboration?
The launch of MAGGI’s Digital Collectibles in the OneRare Foodverse marks a significant shift in the F&B industry, redefining customer engagement and creating a benchmark for others to emulate. With this first foray into NFTs, Maggi fans can create iconic recipes using some of the most popular products and get new insights for how to use Maggi products in their kitchen, while having fun with their virtual avatar in our games.
These collectibles are not only valuable but they also have real-world utilities. We will be collaborating to bring a virtual MAGGI experience in the Foodverse where the fans of the brand can come together to play games, win NFTs, & celebrate their love for MAGGI. These experiences & virtual assets are a great way to explore new avenues of marketing & customer acquisition.
How this collaboration is different from the ones with celebrity chefs and other brands?
How has OneRare as a brand benefited from it?
MAGGI’s entry into the Foodverse is a great step in showcasing how established brands are making their first move into Web3. Blockchain has immense potential to change how the food industry works, and we at OneRare constantly strive to make this tech journey easier for brands. Working with the Maggi team has allowed us to understand the pain points of larger brands in embracing new technologies and what actually works for them as they venture into this new world. With the launch of Maggi, we are seeing more food brands keen to follow in their steps. These are very exciting times for us and we cannot wait to see how things unfold in the near future.
How
The FMCG Industry stands to benefit greatly from the Metaverse, which has the potential to revolutionise any sector. With the Metaverse, Indian FMCG brands can market their products on a global scale, free from the constraints of location logistics. This opens up a new realm of virtual engagement for both brands and customers, as brands can establish virtual outlets and stores in the Metaverse, providing users with an immersive experience of their offerings. Furthermore, the Metaverse presents a unique opportunity for brands to create worldwide loyalty programs and host virtual events, bringing together the physical and virtual worlds to offer a new experience to their customers. These developments will create fresh avenues for FMCG brands to explore in terms of marketing and monetization in India and globally.