In early 2023, H&M Loooptopia launched on Roblox and now, H&M is introducing a new limited-time experience in the metaverse to support the launch of the Stranger Things summer collection.
In the collections, fans will find summer separates, surfer-inspired sets and retro styles informed by the 80s and 90s. The 24-piece capsule collection targets kids ages eight to 14, and through Roblox, the fashion brand reaches its Gen Alpha and Gen Z audience.
The Stranger Things x H&M Pop-Up Event in H&M Loooptopia on Roblox introduces the Surfer Boy Pizza Delivery Game, a Surfer Boy Pizza restaurant and the ability for players to collect clothing as rewards. After completing all the deliveries within the experience, Roblox Players will unlock a special trailer that shares a sneak peek of this fall’s H&M Loooptopia experience.